There’s no doubt that Facebook is an excellent marketing tool that provides endless opportunities for both marketers and retailers. This is an excellent platform for those targeting specific categories of people. Namely, it is possible to share your business message with people based on their age, gender, interests, hobbies, location and more. As a matter of fact, you can use Facebook Shop by Shopify and expand your business activities beyond physical borders. There are many people who are interested in doing in the last few months because they have realized how efficient selling via Facebook can be.
In order to do something like this, you need a Facebook page. Simply visit Facebook and create a business page. It takes just a few minutes to finish this task and you can always change the information found there. In this way, you can promote and advertise your products with the help of direct links, posts, paid advertisement and stores. What’s great about this method is that it allows to build a vivid community around your products and offer and serve as a point where your fans/clients can discuss their experience with your brand.
After that, you should visit Shopify.com and create an account there. Remember that you can use their 14-day free trial period to get used to this platform. Shopify is an eCommerce platform that has the highest number of users in this sector. Obviously, there is more than one good reason for that.
Use the nin dollar plan by Shopify to start selling products even without a Shopify website. With this plan, you can build an integrated Facebook store. So, you can sell products directly from the abovementioned Facebook page. This is a very nice option for those who want to save some money and check the potential of eCommerce via Facebook. Numerous studies have shown that selling directly with the help of a Facebook page is very effective. In this way, you can boost brand awareness, increase the number of sales, create an e-store right away and integrate Facebook and Shopify.
Once you are done with this process, you should invest in promotions and advertisement. For example, you can throw contests and offer giveaways. Of course, you can also pay some money and invest in Facebook ads or other forms of paid advertisement because these methods of marketing have proven to be effective.